Our Eco-Materials: Every Fiber Has a Purpose

We don’t just “use eco-materials”—we curate them for comfort, durability, and planetary health. Here’s what makes our tees stand out:​

• 100% GOTS-Certified Organic Cotton: The gold standard of sustainable fabric. Our organic cotton is grown without toxic pesticides or synthetic fertilizers, which means healthier soil, cleaner waterways, and safer conditions for farmers. To the touch? Ultra-soft, breathable, and naturally hypoallergenic—perfect for sensitive skin or all-day wear. Unlike conventional cotton (which guzzles 2,700 liters of water per tee), ours uses 91% less water in production. Wear it, wash it, repeat—this cotton gets cozier with time, never thin or scratchy.​

• Recycled Polyester Blend: For tees that work as hard as you do, we blend organic cotton with recycled polyester made from post-consumer plastic bottles. Each blend tee diverts up to 5 plastic bottles from landfills, keeping them out of oceans and reducing fossil fuel use (recycled polyester uses 70% less energy to produce than virgin polyester). The result? A tee with just the right amount of stretch, moisture-wicking properties, and resistance to wrinkles—ideal for workdays, workouts, or weekend hikes. It’s sustainable performance at its best.​

• Low-Impact Water-Based Dyes: Color shouldn’t come at the cost of clean water. We use low-impact, water-based inks to dye our tees—free of heavy metals, formaldehyde, and toxic solvents. These dyes penetrate the fabric instead of sitting on top, so colors stay vibrant wash after wash (no fading or peeling), and the tee remains soft to the touch. From deep forest greens to muted sand tones, our palette is inspired by nature—and gentle on it, too.